bluefluff's blue fluff

Tuesday, January 10, 2006

CD Baby

I don't normally do advertising, but this US company has really impressed me.

Following up my obscure musical tastes, I ordered a CD from them simply because nobody else stocked it, & fell in love with their cool approach to web selling.

An extract from their auto-acknowledgement:
Thanks for your order with CD Baby!

This is just a happy automated email to let you know a real person
will email you as soon as your package is sent, and you will also
receive a paper receipt with your order in the mail.

Here's what the real person says:
Your CD has been gently taken from our CD Baby shelves with
sterilized contamination-free gloves and placed onto a satin pillow.

A team of 50 employees inspected your CD and polished it to make sure
it was in the best possible condition before mailing.

Our packing specialist from Japan lit a candle and a hush fell over
the crowd as he put your CD into the finest gold-lined box that money
can buy.

We all had a wonderful celebration afterwards and the whole party
marched down the street to the post office where the entire town of
Portland waved 'Bon Voyage!' to your package, on its way to you, in
our private CD Baby jet on this day, Wednesday, December 28th.

I hope you had a wonderful time shopping at CD Baby. We sure did.
Your picture is on our wall as 'Customer of the Year'. We're all
exhausted but can't wait for you to come back to CDBABY.COM!!

Thank you once again,

Derek Sivers, president, CD Baby

Sure, they say that to all their customers, but how many retailers take the trouble to compose something like that? They call themselves "CD Baby, the cutest little record store on the web" & I'm inclined to agree :-)

What's more, the package came through my door on 3rd January, the first delivery day after the holiday.

Even the followup was sweet:

Lynne -
Did you get your CD OK?
Was everything perfect?

If you liked a CD you bought, please write a little review on the
musician's CD Baby page? Just click the link below, and scroll to
the bottom of the page. You'll see where it says, "WRITE A REVIEW".
It only takes a minute and would mean a lot to the artists.

So I did! :-)


  • At 10 January, 2006 02:33, Blogger kat said…

    That must have made your day. It's fantastic! I don't get many emails like that.

  • At 10 January, 2006 03:27, Blogger Bluefluff said…

    Kat - it made me feel all warm & glowy, even though there's a little cynical voice saying "it's only marketing". It works :-)

  • At 10 January, 2006 03:50, Blogger kat said…

    Marketing or not, it was meant to make you smile and brighten your day. Anyone who puts in that much effort and uses a little imagination deserves to do well.

  • At 11 January, 2006 08:35, Blogger Rob Spence said…

    I think they should send an Mpeg of the ceremony, just to prove they actually did it...


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